About Us

We create learning experiences that are engaging, efficient and effective, igniting people and business growth.

All it takes is an idea. OBSIDEA was founded in 2020, born from a desire to make it easy for organisations to turn their ideas into compelling learning solutions.

With a background in media, entertainment and design, we create learning experiences that inspire, innovate, and ignite people and business growth.

Our passion for creating something unique drives what we do and the clients that we partner with. We’re here to redefine how people learn, consume and retain.

We make things simple

We work with you to take big concepts and simplify them to create experiences that have impact, bridging the relationship between complexity and simplicity with simplexity.

We're not a copy and paste agency

We’re proud of what we create. We build engaging and evidence-based experiences that are uniquely crafted to each organisation. Everything we create is in-house, exclusively for you.

We don’t bullsh*t the client

We value transparency. We won't just tell you what you want to hear. We’ve built a loyal client base because we're not afraid to have tough conversations to get to the best outcome.

We do things differently

We're innovators. The skills and experience our team have are as unique as the work we produce. We're in this game to break tradition and create solutions you won't find elsewhere.


Founder of OBSIDEA, Dean brings a profound creativity for hands-on design, gamification, and organisational development.

Working with major international brands, Dean has crafted innovative and impactful strategies within the realm of learning and development that excite organisations and learners alike.

Dean Cook

Founder, MD

Terri Hill OBSIDEA

Joining in 2023, Terri brings an unwavering passion for people and the employee experience.

With experience and qualifications in organisational development, psychometrics and managing executive-level programs, Terri has over a decade of experience in designing strategic and transformational learning initiatives for Australian and international audiences.

Terri Hill

Learning Consultant

Joining the team in 2021, "KJ" is a full-stack developer with infrastructure experience, which allows us to best utilise our technology to push learning and development out of the stone age.

KJ's our secret sauce, as he allows us to create completely outside of authoring tools.

Chia Kang Jin


A tattooist by day, and OBSIDEA's illustrator by night — Taylor focuses on bringing high-impact animation and design that differs from anyone else in the learning space.

Taylor Breeze


What our clients say

Don't take our word for it, here's what our growing list of clients say.

OBSIDEA was instrumental in bringing our onboarding project to life! If you're curious about their standout quality, it's their incredible versatility. From content creation to design, LMS implementation, and consultancy, they proved to be the ideal partner for delivering a successful project.

Learning Manager

Working with OBSIDEA has been exceptional. Their flexibility in adapting to our specific needs laid the groundwork for a truly exceptional partnership. They crafted a bespoke suite of learning that seamlessly merged high-quality content with engaging interaction. Their willingness to offer valuable insights without any sales pressure was truly refreshing... Read more

Organisational Development Manager

Serious talent. I enjoyed the rare experience of finding people who did not just execute the brief but came up with fantastic ideas and strategy that made my online program exceed expectations.

Executive Mentor

Partnering with OBSIDEA has been a game changer for us. The teams’ ability to understand the brief, and then build on that creatively and innovatively has meant we have delivered a virtual learning experience that is unique and powerful.

User experience is always kept at the forefront, and any design problems are seen as exciting challenges the team work to overcome.... Read more

Global HR Director

We partnered with OBSIDEA to deliver a large digital enterprise learning and development platform and I can’t recommend their services enough. The team bring a powerful blend of world class technical expertise combined with a customer obsessed mindset that delivers outstanding results.

They are fast, strategic, agile and handled every challenge we faced on the project with aplomb.

Executive Mentor

Dean is a customer and solutions focused designer who is incredibly passionate about the end user experience.

OBSIDEA is flexible and responsive to tight project timeframes and a pleasure to have on a project team.

Senior HR Manager

We partnered with Dean and Mitch from OBSIDEA to help design and build impactful experiences in Virtual Reality.

OBSIDEA designed great experiences and offered hands-on support for the lifetime of all programs. We would not have been able to reach the outcomes we wanted without them... Read full quote


Check out more of our testimonial here.

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